Tough leaders not necessarily brand leaders

Top global brands are “created” and “built.” And they sometimes become synonymous with the product. You’ve probably heard “Give me a Xerox copy of that document”, or “Go Colgate your teeth”. How about “Please Hoover the floor,” and “The sun is sharp, I must wear my Polaroids.”

That is the ultimate in brand building.

But is this really true? Yes, it is true, but as competition grows in these areas or as markets change, the market leader may also change. Yet, the initial product and brand may no longer be the market leader or, in some cases, the owner/manufacturer of the “leading brand” may even go bankrupt but still be remembered by the “massa” as the product they know.

Of the examples mentioned above, all have had their heyday and, with one exception, they have lost their way in the market place and no longer dominate their respective markets anywhere in the world. Two went bankrupt but have since made a comeback, where new owners of the brand took over the brand name but have built new and different products using the old brand name, in the hope that their marketing power will be able to re-launch these excellent brand names. Hey guys, this is an extremely tough process that may never succeed.

The main reasons these dominant names of old fail can often be put down to: (1) complacency – when you are number one, always think and act as if you are number two; (2) not being able to change with the times in a changing market place; and (3) seriously underestimating competitors, and being arrogant and inflexible.

Europe and the US dominated the motorcycle market in the 1950s and 1960s; they didn’t see the Japanese coming until it was too late. The Japanese had lower manufacturing costs, more reliable products and ultimately better “price performance”. So BMW and Triumph lost the market lead. BMW, in particular, has bounced back, but in a different market, the superbike marketplace, which is a smaller niche market area. But their comeback depended heavily on the power of their brand name and that they continually produced high quality cars during this period. On the other hand, the Japanese had no idea of how to build a brand name and it took some time for the Honda’s, Yamaha’s and Suzuki’s of this world to become household names—but they did eventually succeed.

An example of a really strong brand name across the years and across the world is Heinz ketchup. Even today with its many competitors, it still leads the way in most countries. http://www.manilatimes.net/index.php/business/top-business-news/19965-tough-leaders-not-necessarily-brand-leaders

Pampanga is an important province of the Philippines slated to be the next business and tourism center of the country. Already international traffic prefers the Clark International Airport and tourists find Clark Freeport Zone easier to get around than Manila. Safety, low crime rate, no traffic and low pollution levels all contribute to making Pampanga Angeles City Clark Freeport Zone a preferred destination for local and international tourists.

Highly recommended beach resort in North Luzon for company outings and family retreats is most frequently visited hotel in Clark Pampanga because of beautiful view and good outdoor facilities for swimming, picnic and barbecue.

Even tourists and business travelers staying in hotels in Philippines Angeles Pampanga take time off from nightlife, bars and other city entertainment to enjoy a relaxing day in leisure at famous beach resort in Clark Freeport Pampanga. Foreign and local tourists visiting Clark enjoy a sense of safety while savoring the laidback lifestyle offered by famous resort hotels like Clearwater in Clark.

Families traveling out of town go to the north to get away from Manila to unwind, relax and swim with friends and children. Highly recommended holiday spot and vacation destination this summer in the north is Clearwater Beach Resort in Clark. Clark is adjacent to Pampanga’s Angeles City which is just 70 minutes from Manila and 25 minutes from Subic.

For reservations, comments and inquiries,

Clearwater Resort & Country Club
Creekside Road corner of Centennial Road,
Central Business District, Clark Freeport Zone,
Pampanga, Philippines 2023

Tel: (045)599-5949 0917-520-4403 0922-870-5177

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

http://www.ClearwaterPhilippines.com

Email: Inquiry@ClearwaterPhilippines.com

Getting to this hotel in Clark Philippines
After entering Clark Freeport from Subic, Manila, Dau and Angeles City, proceed straight along Clark’s main highway MA Roxas, passing Clark’s largest wine shop called Clark Wine Center on your right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, you will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on your right just 200m down. Traffic in Clark Philippines is light so it should be quite easy for get to this hotel in Clark Philippines.

For inquiries and bookings, click here to contact Clearwater Resort now

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.
http://www.ClarkWineCenter.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

For jobs and business investment opportunities in the Philippines please visit http://www.yilp.com