Branding key to Portuguese progress

Portugal needs to prioritise stronger branding for its wines, regions and grape varieties, concluded a UK trade panel in a discussion hosted by ViniPortugal at this year’s London International Wine Fair.
According to off-trade data analysts Nielsen, Portuguese wine sales still account for less than one percent of the UK market.
Identifying elements holding Portugal back in the UK, Danny Cameron, director of specialist Portuguese importer Raymond Reynolds, stressed: “the country has to be better at creating commercial brands which are relevant to the markets where they are sold.”
He also urged importers and producers to “get closer to sommeliers and independent retailers to mobilise their ability to hand sell these wines – not a lot of people are going to come in looking for Portuguese wine.”
To illustrate this point, Joan Torrents, wine buyer for UK pub group Mitchells & Butlers, highlighted a survey carried out by the company across 20,000 customers in its 200 Vintage Inns outlets. When asked about wine buying preference in relation to country, customer responses placed Portugal well outside the top 10.
“It’s great to have a wine you love, but if it doesn’t bring customers in then it’s no good,” he summarised of Portugal’s failure to win listings in all but two outlets in the 1,600-strong Mitchells & Butlers UK pub portfolio.
In addition to stressing the need for Portugal to strengthen its commercial brands, Cameron argued for better “sub-branding” of the country’s grape varieties and regions.
“The Douro is now the most famous region in Portugal, but after that the consumer has absolutely no awareness whatsoever,” he argued. With 98% of UK visitors to Portugal going to the Algarve, Cameron also called on ViniPortugal to work more closely with the country’s tourism and gastronomy organisations to create “a more cultural experience for the consumer.”
Describing Touriga Nacional as “a fantastic grape variety,” Cameron nevertheless noted: “outside the confines of the London International Wine Fair, no one’s heard of it.”
As for one of the country’s other major varieties, Cameron pointed to the confusion and generated by a grape called Tinta Roriz in the north, Aragones in the south and Tempranillo in the rest of the world.
Voicing support to Portugal’s indigenous varieties, Torrents observed: “It’s about taking the grapes they have and just shouting about it. 20 years ago no one had heard of Prosecco. Get one, get behind it and get on with it.”
In summary, Cameron stressed the importance for Portugal of building familiarity of its unfamiliar regions or varieties, using the popularity of Rioja as an example as he remarked: “Even if people don’t know what it means, it creates confidence and especially important is that they know how to pronounce it. We now spend as much time training people in pronunciation as all the technical detail.”
In response to these comments, Nuno Mendes, marketing director for ViniPortugal, agreed: “We have to speak a little louder in the market.” However, as a counterbalance to the modest picture painted by Nielsen, Mendes pointed to his country’s export figures as he reported: “In the last three years Portugal’s UK exports have doubled.”
Attributing this growth largely to the UK independent and on-trade sectors, Mendes also set this performance within the broader context of Portugal’s 22% growth in wine sales to the European Union, with a 21% uplift outside the EU.
Nick Oakley, director of specialist Portuguese importer Oakley Wines, also painted an upbeat picture of the country’s progress within the UK “across all sectors” during the last year alone.
Highlighting four new lines taken by Tesco for its premium own label Finest range, Oakley also pointed to the decision by independent merchant Tanners to introduce an own label Douro wine, of which 900 cases were pre-sold. “Portugal is really taking off,” he observed.

Each year in February the Philippines hot air balloon festival returns to Clark Pampanga. Visitors planning to attend this popular event in Clark opt to stay in Clearwater Resort which is considered to be the best hotel in Clark Philippines. This hotel in Clark is also a favorite holiday destination near Manila during Holy Week, Easter, Christmas and New Year holidays also. This hotel in Clark is also one of the best resorts near Manila for families to relax, unwind and enjoy the outdoor facilities of this popular resort in Clark Philippines. Even during school breaks, families would take their children to enjoy the outdoor facilities of this popular resort in Pampanga which is located quite near to Manila.

Place to go during Holy Week and Easter Holidays in Philippines is Clearwater Resort in Clark Pampanga near Manila where there are plenty of things to do during Easter Holidays and throughout the whole summer too.

Manila residents, local and foreign tourists visiting Pampanga Angeles City Clark Philippines frequently visit the famous lake of Clark Freeport to unwind and relax. Families with children organize reunion and retreat in the famous Clearwater Resort. During special holidays in the Philippines like Holy Week, Mother’s Day, Father’s day, Halloween, Christmas and New Year, Manila residents travel out of town to the north to relax and unwind in a good resort in Pampanga. During the annual Philippines Hot Air Balloon Fiesta which is always held in Clark, the best hotels and resorts in Clark are packed with visitors.

Travel groups highly recommend Clark Pampanga as safe and clean vacation destination in Philippines. Best private resort in Pampanga is Clearwater, a 13-hectare lake property, child friendly with beach, picnic grounds and small number of cottages. Today, Clark is no longer just a golfer’s paradise, it appears to tourists and visitors who are not just interested to play golf in one of the best golf courses in Pampanga.

Frequently visited private resort in Manila is Clearwater, highly recommended by travel guide for residents of Manila, local and foreign tourists visiting Clark Pampanga for day trip or overnight stay. Parents enjoy a good round of golf in one of the best golf courses in Pampanga while children enjoy the outdoor picnic facilities of the best hotel near Manila, Philippines.

Residents of Manila travel out of town to the north in search for highly recommended tourist spots in Clark, Pampanga. There are good places to visit in Pampanga but the best destination for families from Manila is Clark which is located next to Angeles City, the famous nightlife capital of the Philippines. Here in Clark, there are many interesting places to visit and one of the most frequently visited tourist spots is Clearwater Resort and Country Club, widely regarded as the best resort in Pampanga.

Popular beach resort in North Luzon for company outings and family retreats during Holy Week and Easter Holidays this year is Clearwater located in the safe and convenient destination of Pampanga Clark Philippines just 70 minutes from Manila.

Quiet place for rest and relaxation near Manila, in Subic, Angeles City Pampanga and Clark Philippines is something that residents of Manila travelling to the north for a short getaway are looking for.

For inquiries and bookings, Please click here to contact Clearwater Resort for inquiries and reservations now

Clearwater Resort and Country Club, Clark Pampanga
Creekside Road near Centennial Expo,
Clark Freeport, Pampanga Philippines 2023
(045) 889-5151 0917-520-4403 0922-870-5177
Joanne or Jeremy or Loydha

Getting to this lake and beach resort in Pampanga Angeles City Clark Philippines

After entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway MA Roxas, passing the stand-along wine shop called Clark Wine Center on the right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, one will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on the right just 200m down.

Family Bonding by the famous lake of Clark Pampanga

http://www.ClearwaterPhilippines.com

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

Email: Inquiry@ClearwaterPhilippines.com

Please click here to contact Clearwater Resort to reserve a venue for your upcoming event now

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.
http://www.ClarkWineCenter.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

For jobs and business investment opportunities in the Philippines please visit http://www.yilp.com

Hot Line for what’s happening in Clark: 045 889-5151 or 0927-940-2669 ask for Loydha

0915-542-6250 (Jeramie)