From Farm Workers to Wine Makers—Latinos are a Growing Force in the Wine Industry

From Charles Krug, the pioneer, to Robert Mondavi the father, Napa and Sonoma counties in California are considered Mecca for wine making in the United States. But from the 1960s on, it’s been the Latino labor force behind the wineries fueling the industry.
Today, many of its workers have become wine owners and influencers. With labels like Maldonado, Alex Sotelo, Ceja, Mi Sueno, and Robledo, sommelier/wine director Jesse Rodríguez, and radio host and associate member of the Napa/Sonoma Mexican-American Vintners Association, Sandra González, the faces of the wine world are slowly changing.
The stories are unique but similar. The young immigrant men and women moving to the US to pick grapes; migrant farm workers who see possibilities beyond the fields. Folks who put themselves through school at night and work during the day to learn all they need to know about wine. How to grow it, how to process it, the chemistry behind it, the best barrels and bottles, and how to taste it—making sure it’s the best.
I became a farmer to survive. I worked 60-hour weeks in the vineyards at the Robert Pecota winery. After a while I was put in charge of the field. Then I was given an opportunity to work in the lab.
– Alex Sotelo, winery owner
“I was sent to the US when I was 18. I didn’t speak English. I became a farmer to survive. I worked 60-hour weeks in the vineyards at the Robert Pecota winery. After a while I was put in charge of the field. Then I was given an opportunity to work in the lab,” said winery owner Alex Sotelo.
Sotelo said he knew he needed a formal education to get ahead.
“It took me over five years in Community College, working full-time during the day to get my degree,” Sotelo said. “I started with many other Latinos, but by the end, there were fewer and fewer. That was very hard to see.”
Sotelo moved on to become a Cellar Master and later an assistant wine maker. By 1998, he became the main winemaker and by 2000 was making wine for multiple clients. In 2002, Sotelo created his own label—though it was hosted by someone else’s winery (Only 20 percent of all wines in Napa have their own location).
The biggest step any wine maker can take, he said, is to own the land and process the wine on their own.
“It takes a large fortune to make a small fortune in the wine business,” says Sotelo. But he has great hope for the future of Latino winemakers.
“We have a great work ethic as a people and we know the industry. I mentor high school students and it’s great to teach them about some of the possibilities in this business.”
Jesse Rodríguez, a director of wine and a sommelier, works at the 5-star Addison Restaurant and Grand Del Mar resort, located in San Diego, Calif. He’s the man behind all of the wine served at the resort as well as any events catered there—3,577 selections of wine. Before the Grand, he was head sommelier at the famed French Laundry in Napa for four years.
“I feel like I got my start working at my grandparent’s restaurant, Jimmy’s Casa in Beaumont California, near Riverside. I did everything from picking up cigarette butts and cleaning toilets to waiting on tables. But every Sunday our family would sit down together and eat a five-course meal,” he said. “It was my introduction to the culinary industry I work in today. It’s probably why I have the attitude about wine as a grocery. It shouldn’t be thought of as for the elite only. It’s a vehicle to help bring out the taste in good food.”
There are only 186 Master Sommeliers in the world. Of those, 118 are American, and just 17 are women. Next month, Rodríguez will take the Master Sommelier test in Aspen. If he passes, he will become one of only five Latino Master Sommeliers in the U.S.
Sandra González has a weekly radio show in Sacramento called Wine Country Con Sabor. On Thursday mornings, AM channel 1440, she talks about wine, food, art, and all things related to Latino culture. Her family is from Mexico and came to the Central Valley to work in the fields. After working at the Wine Institute for seven years, she left to run a couture bridal boutique for large-size brides with her mother.
Dedicated to wine education, González was the first person to organize a couple of events that would have huge impact in the Latino wine community.
“In 2003, we called it a ‘Get To Know You’ Harvest luncheon. I brought together all the growers, vintners, wine makers, and culinary people—all the Latino wine influencers. People were so excited. It was a very positive and inspiring event.”
In 2004, González organized an event called “Sabor de Napa”. It was the first ever-public wine tasting event in US, bringing together US Latino vintners, chefs and artists.
“In 2004 we created the Hispanic Vintners Alliance, which six years later became the Napa/Sonoma Mexican-American Vintners Association, González said. “The mission then is the same today. We’re trying to bring the next generations into the industry. We want to educate consumers as well of the many roles of Latinos in these areas.”
Over 40 percent of the Napa Valley is Latino, but only 3 percent are in powerful positions within the wine business.
“That has to change,” says Hugo Maldonado of Maldonado wineries.
Hugo Maldonado started with his father Lupe over 44 years ago, working his way up from the fields to vineyard manager. Maldonado succeeded his father in 1999. At that time, Lupe bought seven acres of land in Southern Napa.
In 2002, Maldonado produced their first 227 cases of wine from the grapes grown on their own small piece of acreage—and sold every one. Maldonado is the only Latino owned winery with caves where they’re able to bottle and store wine in Napa.
Maldonado’s wines were served in the White House under President George Bush, and this year Maldonado’s 2009 Chardonnay, Los Olivos, was awarded 94 points out of 100 by Wine Spectator.
“Our wines are well received, but it’s challenging especially with a Latino label. But I’m convinced there’s a great wave of young people coming up. My daughter and her boyfriend are both studying Viticulture in college. We’re not just in the fields anymore,” Maldonado said. “We’re a force to be reckoned with.”
http://latino.foxnews.com/latino/lifestyle/2012/05/18/from-farm-workers-to-fine-wine-makerslatinos-changing-face-wine-industry/

Some of the good resorts in Pampanga offer safe outdoor venues for events such as team building and company outings. Function room for meetings and seminars is also available in this popular resort in Clark Philippines. Outdoor activities favored by event organizers for team building near Manila include swimming, boating, kayak, fishing, camping, cookout, bonfire and picnic. Clearwater is one of the hotels in Pampanga that offers good outdoor venues for events like team building and company outings. In fact, many event planners consider Clearwater Resort to be the best event venue near Manila and certainly the best hotel in Clark Philippines for outdoor functions and events as well as meetings and seminars also. Visitors to Clark and Angeles City Pampanga seldom pass up the opportunity to relax and unwind by the lake of this popular resort in Pampanga.

Families with small children prefer outdoor resort in Manila clean and safe place in Pampanga Clark to bring kids to relax and unwind. Highly recommended resort for family reunion near Manila is Clearwater Lake Hotel Clark Pampanga.

Philippines Travel Guide just unveiled recommendations and tips for Holy Week and Easter Holidays in Philippines. The report covers highly recommended resorts and hotels in North Luzon, nice getaway destinations for families with children, safe and convenient place for tourists to relax and unwind, good restaurants, resto bars, pubs and fine dining establishments in Pampanga, frequently visited places as well as historical sites in Angeles City, Pampanga, Clark Philippines. Clearwater is one of the best hotels in Clark. This resort in Pampanga is a very popular venue for rest and relaxation especially for golfers after a round of golf at one of the best golf courses near Manila. Clark is home to some of the best golf courses in Pampanga.

Highly recommended summer vacation destination outside Manila is Clearwater Beach Resort in Clark, a safe and convenient tourist spot that offers natural ambience for visitors to enjoy the outdoors with no stress. Generally regarded as the best hotel in Clark Philippines, Clearwater Resort gives its guests a sense of safety, peacefulness and security, things that families and tourists look for when they plan a trip to Pampanga. These are some of the virtues that tourists coming to the Philippines and visitors of Pampanga Clark Philippines look for. That’s why most visitors prefer to stay at this top rated hotel in Clark whenever they make a trip out of town from Manila towards the north, Pampanga, Subic or Angeles city.

Residents or Manila travel out of town to head north to Pampanga to relax, unwind and spend a few nights in the new hotel rooms situated right on the lake of Clearwater Resort in Clark Airbase. Many visitors and tourists enjoy the feeling of waking up by the lake. The sunrise produces a spectacular sight with the sunlight reflection on the calm surface of the three-hectare fresh water lake of this famous resort in Clark. This hotel in Clark Philippines is generally considered by Manila residents to be a good and safe destination and vacation spot for family trips in Pampanga.

Where to go during Holy Week and other holidays in Philippines? Highly recommended private resort in Pampanga is popular destination for Easter Holidays and other celebrative occasions. Manila residents travel out of town on holidays to relax and unwind with families, children and friends in private resorts in Pampanga. These exclusive hotel resorts are frequently visited by tourists and residents of Manila for vacation or even a day trip out of town to the north in Subic, Pampanga Angeles City and Clark Philippines. Clark Pampanga is where tourists and families can enjoy the laidback leisure lifestyle that is so relaxing for people who feel the stress from city living. Event organizers laud this resort in Pampanga for its great outdoor venues ideal for team building and company outings near Manila.

Top rated destination for family reunion, bonding, retreat, picnic and getaway out of town from Manila is Clearwater Beach Resort; frequently visited spots are lake, picnic grounds; water sports, boating, swimming, kayak, camping. The private resort’s child friendly facilities are attractive to Manila residents and family tourists also.

Located inside the ring of the lazy river is one of the largest herb gardens in North Luzon. The Herb Garden of this private resort in Pampanga also serves as an event venue for company outings, family picnics, team building and other outdoor corporate and social functions. The river provides a high degree of privacy for this venue making it an attractive option for wedding planners to consider the Herb Garden Picnic Grounds as a possible choice for garden style wedding receptions also.

What really defines the ambience and lifestyle of this private outdoor resort in Clark is its spacious picnic grounds. The largest one is called the Brunello Garden which can easily accommodate functions and events for 3000 or more. Being several hectares in area, this amenity of Clearwater Resort is frequently visited for family picnics. Visitors from Manila travel to Clark to unwind and relax underneath old Acacia trees in the Brunello Gardens. This is one way for stressed out city residents to spend quality time in a leisure laidback pace.

Quiet place for rest and relaxation near Manila, in Subic, Angeles City Pampanga and Clark Philippines is something that residents of Manila travelling to the north for a short getaway are looking for.

For inquiries and bookings, Please click here to contact Clearwater Resort for inquiries and reservations now

Clearwater Resort and Country Club, Clark Pampanga
Creekside Road near Centennial Expo,
Clark Freeport, Pampanga Philippines 2023
(045) 889-5151 0917-520-4403 0922-870-5177
Joanne or Jeremy or Loydha

Getting to this lake and beach resort in Pampanga Angeles City Clark Philippines

After entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway MA Roxas, passing the stand-along wine shop called Clark Wine Center on the right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, one will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on the right just 200m down.

Family Bonding by the famous lake of Clark Pampanga

http://www.ClearwaterPhilippines.com

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

Email: Inquiry@ClearwaterPhilippines.com

Please click here to contact Clearwater Resort to reserve a venue for your upcoming event now

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.
http://www.ClarkWineCenter.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

For jobs and business investment opportunities in the Philippines please visit http://www.yilp.com

Hot Line for what’s happening in Clark: 045 889-5151 or 0927-940-2669 ask for Loydha

0915-542-6250 (Jeramie)