Wine lines targeting women are long on legs, short on flavor

Freud struggled to find an answer to the question “What does a woman want?” Ninety-odd years later, some in the wine industry think they know.
According to the new “girly-wine” brand marketers, we want to be skinny, to toss our hair playfully like ponies as we pick our bottles to match moods, not foods. We also crave an easy-sipping flavor profile with a naughty edge of sweetness.
High-heeled shoes star in our fantasies. Well, maybe they got that one right. But aren’t Canadian wine maker Strut’s labels featuring photos of long, shapely, perfect legs emerging from short skirts a guy fantasy?
In the past few years, the wine world has finally discovered that women drinkers are a coveted customer niche.
Women make up nearly 60 percent of U.S. wine consumers, according to the Beverage Information Group’s 2011 Wine Handbook.
Which is why there are so many companies are starting up lines of wines for women. Most are targeting women 21 to 34, but their marketing efforts often treat this audience as if it had no more sophistication than a bevy of sorority sisters on spring break.
Recently, global giant Treasury Wine Estates launched four wines under the “Be.” label: Flirty, a pink moscato; Bright, a pinot grigio; Fresh, an unoaked chardonnay; and Radiant, a riesling.
I guess so-called Millennial women are supposed to turn to wine only when they’re feeling upbeat, not when they’re tired and grumpy at the end of the day. Treasury’s website describes the pinot grigio mood: “Your sunny disposition sets your soundtrack to the soothing sounds of a steel drum band as you flip flop through fabulousness.”
This new marketing vision also assumes all women are diet-obsessed. Last month, three lower-calorie Skinnygirl wines from Beam Global Spirits & Wine hit retail shelves. Beam claims a five-ounce glass of any of the Skinnygirl wines contain 100 calories. (Typically, most wines contain 110 to 125, unless they’re sweet dessert bottlings.)
The white, red, and rose “guilt-free” blends are the first wines released by Skinnygirl, which has been making premixed cocktails since it was founded in 2009 by reality TV star Bethenny Frankel from “The Real Housewives of New York City.”
New York’s Mister Wright Fine Wines & Spirits stocks the rose, and so far the wine isn’t exactly flying out the door, according to manager Jodie Leishman. She also carries another “fun” wine brand for women, Mommy’s Time Out.
“Moms buy it for a joke, when they’re going on a play date with their kids,” Leishman says. “They buy it for the name, not the wine. I keep it on a low shelf.”
Barbara Insel, president of St. Helena, Calif.-based wine consulting firm Stonebridge Research, says men’s and women’s motivations are very different.
“In focus groups, women say they buy wine to go with food, to relax, to drink with friends, to have fun.” Men, on the other hand, “say they drink for health, but off the record, they admit they buy wines that will impress their friends.”
The Middle Sister wine brand reflects this lifestyle approach, according to Mary Ann Vangrin, one of its three partners. She says women look for wines that offer an emotional connection.
Its 10 sassy-style wines have personality-profile names like Drama Queen (pinot grigio), Smarty Pants (chardonnay) and best-selling Rebel Red (a blend). All share a flavor-phobic house style.
“Women don’t want a wine that bites back. They like ripe, fruit-forward wines without a lot of tannin and oak,” says Vangrin. She should know: Middle Sister regularly solicits feedback from its 115,000 Facebook friends.
Deutsch Family Wine & Spirits, which brought us the ubiquitous Yellowtail, has launched its own new wine marketed to women, Flirt, a blend of syrah, zinfandel, and tempranillo. Its approach is obvious yet more subdued and somewhat less cringe-worthy than other brands. Think lipstick advertisement.

http://www.kansas.com/2012/05/14/2336499/wine-lines-targeting-women-are.html

Camping is one of the popular outdoor activities that take place in Clearwater Resort which is generally regarded as one of the best hotels in Clark Philippines. Here in this popular resort in Pampanga there is a safe and clean campsite that comes also with a private campfire ground for a complete camping experience outside of Manila. Guests and families camping at this private resort in Pampanga often enjoy outdoor facilities by the lake, the beach and picnic grounds also. Clearwater Resort is considered by schools, event organizers and social groups as one of the best campsites in the Philippines.

Philippines wedding planners and wedding reception caterers recommend Clark Philippines as this year’s premier destination for beach weddings and garden receptions. Wedding couples in Philippines no longer prefer traditional indoor venues and hotel ballrooms for wedding receptions in Manila, Angeles City, Subic and Clark Freeport.

Selecting a good and safe event venue in Philippines for team building and company outings is not that easy. Many public event venues in resort hotels in Philippines can’t deliver assurances of safety and security for a good team building event outside Manila. This exposes corporate and private events to risks that are not acceptable to event organizers in Philippines.

Visitors coming from Manila will be looking for beautiful places to relax and unwind because that is something that people living in the city hope to do when they get out of town. Clark is one of the popular holiday destinations because it offers that peaceful ambience for visitors to enjoy a day without stress. Of the good places to visit in Clark, Clearwater Resort is most frequently visited and highly recommended by travel guides as the best resort in Pampanga. This hotel in Clark is well regarded for its vast outdoor picnic grounds as well as the lake and swim spots that are in the largest resort. Situated in the central business of Clark, this holiday hotel is conveniently located within walking distance to shopping malls also.

One of the favorite things to do for tourists staying in Clark Philippines is to engage in leisure outdoor activities in a good resort in Pampanga. These safe, clean and secure outdoor facilities of this resort in Clark are what bring visitors from Manila and tourists from crowded Asian cities to the best resort in Clark Pampanga. Clearwater Resort is one of the more frequently visited deluxe hotels near Angeles City, Subic and Clark Philippines.

Best resort in Pampanga offers more than hotel accommodation near Angeles City, Subic and Clark Philippines, but good outdoor facilities for kids to enjoy when family travelers go out of town from Manila on getaway to the north to visit Subic and Clark Freeport. Event organizers regularly hold team building and company outings in the event venue of this resort in Pampanga.

Garden style wedding reception can take place within a few meters from the beach of this hotel in Clark Philippines so guests and observe the ceremony at the comfort of their seats on the table.

Clearwater is a highly recommended and most frequently visited private resort in Pampanga. This Clark hotel is a famous private resort outside Manila for corporate planning because of its exclusivity.

It is important to visitor that the family feels safe in a hotel in Angeles Philippines. That is a main reasons that we choose to stay in this hotel in Clark Pampanga outside of Manila Philippines. Many don’t like the hotels in Subic or some of the hotel in Angeles City Pampanga. This highly recommended hotel in Angeles city Clark Philippines does not make them comfortable and secure.

For inquiries and bookings, Please click here to contact Clearwater Resort for inquiries and reservations now

Clearwater Resort and Country Club, Clark Pampanga
Creekside Road near Centennial Expo,
Clark Freeport, Pampanga Philippines 2023
(045) 889-5151 0917-520-4403 0922-870-5177
Joanne or Jeremy or Loydha

Getting to this lake and beach resort in Pampanga Angeles City Clark Philippines

After entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway MA Roxas, passing the stand-along wine shop called Clark Wine Center on the right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, one will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on the right just 200m down.

Family Bonding by the famous lake of Clark Pampanga

http://www.ClearwaterPhilippines.com

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

Email: Inquiry@ClearwaterPhilippines.com

Please click here to contact Clearwater Resort to reserve a venue for your upcoming event now

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.
http://www.ClarkWineCenter.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

For jobs and business investment opportunities in the Philippines please visit http://www.yilp.com

Hot Line for what’s happening in Clark: 045 889-5151 or 0927-940-2669 ask for Loydha

0915-542-6250 (Jeramie)